9th October, One America Square, London
+44 (0)20 3479 2299

The NPD Food & Drink Conference Programme, 9th October, London

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

Alex Aves
Head of Innovation, Brand & Business Insight

Steve Love
Principal Research Chef


09.20 Insights Into Unpicking The Latest Trends To Sort The Lasting Movements From The Fads & Deliver Winning NPD With Long-Term Success

  • How can we stay ahead of the trends to differentiate new food and drink products in an increasingly competitive market?
  • From seasonal events to new ingredients to growing markets, where should we be looking for new inspiration to bring food and drink NPD to life?

Rachel Chatterton
Senior Innovation Manager EMEA


09.40 From Concept To Launch; The ‘How’ Behind The Success Of Profitable, Cutting-Edge Food & Drink NPD Innovations 

  • Finding the magic spark to make a product successful: from concept inspiration to the innovation process to a speedy, successful launch, what makes an NPD idea a blockbuster hit?

Stephen Marsh
Pinkster Gin


10.00 Interactive NPD Trends Breakout Discussions

Join one of our interactive breakout discussion groups, with a short informal introduction focused on your chosen relevant trend, followed by facilitated group discussion and networking. Don’t worry if you can’t decide – our group facilitators will feed back the key insights and discussion points to kickstart the upcoming ‘hot trends’ panel and highlight the key challenges for the thought-leaders to address. 


Karthikeyan Harith
Head of Category - Frozen, Infant & Oriental
Kraft Heinz


Ann Dunne
Head of Product Development & Quality


Chris Hook
Free From Business Director


David Towse
Founder & CEO

10.30 Bonus Session With Leatherhead

10.45 Morning Refreshment Break With Informal, Facilitated Networking & Chef Demos


11.15 What’s New, What’s Next & What’s Happening Globally? Explore Likely Future Trends & Worldwide Growth Opportunities To Maximise Profitability 

  • What’s the next big thing?! Exploring the latest trends in new, sustainable ingredients and flavours to find the next ‘wow’ factor to stand out and excite consumers
  • Seeking inspiration from trend-setting countries around the globe: what’s hot in the USA, Asia and Australia and how can we update our strategies before these new trends hit the UK?
  • Everything starts out as a fad, but which new trends are likely to stick in the long term?

Adrian Boswell
Buyer - Cheese, Deli & Food-To-Go Concessions

Chris Hook
Free From Business Director

Mark Tracey
Belvedere Vodka UK Ambassador

Moet Hennessy UK

John Stewart
Commercial Director - Europe, Middle East and Africa
Tate & Lyle PLC

Anisa Jamal
Head of Product Development

Valia Christidou
Regional Head of R&D
pladis UK & Europe

Jaco Pieper

Pamela Annabel Uddin
Innovation Premium Dilutes Lead Robinsons & Teisseire
Britvic Soft Drinks


11.30 Innovating Innovation – How AI Is Enabling Brands To Predict The Hard To Predict

  • Traditional research methods are losing relevance. Brands need a 21st Century approach for 21st Century business.
  • Cue Social Prediction – applying Data Science to objectively predict upcoming consumer trends including emerging themes, products and ingredients that are set to tip into the mainstream.
  • Find out how PepsiCo, Mondelez and McDonald’s are applying Social Prediction to make faster and smarter innovation decisions.

Richard Maryniak
Global Chief Insight & Innovation Officer
Black Swan Data


12.05 Designing & Developing Advanced, Sustainable & Functional Packaging To Effectively Respond To Consumer Expectations & Plastic Reduction Demands

  • The ideal is plastic-free – but how does this work in practice?
  • Exploring viable, cost-effective recyclable or compostable materials to replace plastic and design innovative, sustainable packaging which maintains product quality and shelf life
  • Best-practice advice on educating consumers, communicating effectively and getting product labelling right to ensure clarity around nutritional information and packaging recyclability

Samuel Dennigan
Strong Roots UK

P.S After a little more on packaging innovations? Tesco, Britvic, Coca-Cola, Coty and M&S are just a handful of the brands speaking on exciting, sales-boosting and sustainable packaging innovations in just one day. Unite with 13 senior speakers at The Consumer-Driven Packaging Innovations Conference and learn to tap into evolving shopper habits, the increasingly eco-conscious consumer and the shift to online purchasing for stand-out, best-selling packaging, messaging and reinvigorated formats.

12.25 Morning Round-Up, Quick-Wins Advice & Lunchtime Notices
The co-chairs will share closing thoughts and practical takeaways from the sessions so far, along with some brief notices.

12.35 Lunch Break With Informal, Facilitated Networking


13.15 Interactive Peer-To-Peer Discussions

Healthier Options

Damien Lee
Founder & CEO
Mr Lee's Pure Foods

NPD Models & Techniques

Mehdi Adjiri
Food Technologist – Bakery


Simon Green
Commercial Director
Tudor Drinks

Innovation Launch Strategies: Big Bang vs. Precision Targeting?

Andrew Wardlaw
Director of Insight
MMR Research Worldwide Ltd

13.30 Co-Chairs’ Opening Remarks

Alex Aves
Head of Innovation, Brand & Business Insight

Steve Love
Principal Research Chef


13.50 Harnessing New Opportunities & Anticipating The Next Big Health Trends To Inspire Successful New Product Innovations 

  • As fad diets come and go, implement proactive approaches to better anticipate upcoming health crazes and develop standout, future-proofed food and drink products with demonstrable nutritional benefits
  • Salt, sugar, calories, saturated fats, portion size – what’s next on the health agenda? Tackling new challenges in health and nutrition guidelines and legislation to deliver healthy, commercially-successful NPD
  • Balancing health priorities with consumer perceptions and eating habits to create healthy, on-trend products which sell
  • There’s a big drive to change products – but are we missing an opportunity to educate consumers and positively change behaviours to encourage more healthy lifestyles?

Claire Hughes
Head of Quality & Innovation

14.10 Bonus Session With Loftware


14.25 Leverage Insights Into Diverse Consumer Desires & Expectations & Shopper Behaviours To Inspire Truly Successful NPD Which Excites Consumers & Flies Off The Shelves

  • With new, growing markets and changing consumer habits, where should we be focusing our NPD energies?
  • Exploring generational, customer and market trends to determine where the gaps in the market lie and inform future NPD strategies
  • Tapping into shopper behaviours for in-store execution strategies which ensure ‘on-shelf’ engagement and inspire customers to purchase
  • Striking the right balance of novelty and affordability to deliver attention-grabbing, on-trend products which excite your target consumers
  • Ensure we’re getting new launches right! Effective avenues for testing new products and gaining valuable feedback

Joe Gosney
Director Of Channel Development - Grocers & Discounters


14.45 The Vegan Movement: What Opportunities Can We Take Advantage Of?

As the vegan market continues to grow, what is the way forward? Exploring the potential opportunities and challenges around one of the biggest trends of 2018 to capture new audiences and stay on-trend with innovative vegan products – without losing your current consumer base.

Amir Ali
Culinary Strategy Manager
Mitchells & Butlers

15.05 Bonus Session With Kadence

Bianca Bianca
Insight Director
Kadence International


15.20 The Future Of Retail: Transforming Your Organisation To Win Today & Tomorrow

Nick Dawson
Sales Director - Transformation Channels
Kellogg UK

15.40 Afternoon Refreshment Break & Informal Networking


16.10 Drive Innovation In Food & Drink NPD With Best-In-Class Processes, Models & Strategies 

Why do some products fail and some flourish? Lessons learned in taking an idea from concept to market – while it’s still relevant! How can we optimise processes and cross-functional teams to create on-trend products and launch them at the right time to maximise commercial success?

Jack Hinchliffe
Innovation Director
KFC UK & Ireland


16.30 Customer Generated Content: How To Turn Your Customers Into Your Content Creators

In this session, TRIBE influencer marketplace will talk about how marketers can remain relevant, tactical and agile by partnering with their customers to create their content on the fly.

We’ll deep dive into case studies from some of the world’s biggest brands like Unilever, Mars & Diageo to see just how quick and easy it is to activate influencers at scale at relevant moments for your brand.

Emily Trenouth
Client Partner


16.45 Shaping Forward-Thinking, Insight-Driven Strategies To Drive Sales Growth & Remain Competitive In The Evolving Retail Landscape

  • What is happening on the ground? Get ahead with insights into emerging trends and shopper purchase behaviours as seen by the retailers to stay on-trend – and on the shelves!
  • From major mults, discounters and convenience to wholesalers, foodservice, coffee shops and more, what approaches work best to boost new product success across different sales channels?
  • Understanding the key drivers behind strong retailer-manufacturer relationships to adapt to changing pressures and align new product innovations with retailer and shopper expectations
  • Advice on adapting to market change, whether Brexit, unprecedented price hikes, digitalisation or unexpected issues, how can we future-proof NPD strategies?

Daniela Busseni
Head of Category Management - Sweet Treats
Premier Foods

17.05 Conference Round-Up, Quick-Wins Advice & Co-Chairs’ Closing Remarks
The co-chairs will share closing thoughts and practical takeaways from the day’s sessions – what top tips can you take back to the kitchen tomorrow?

17.20 Official Close Of Conference

Are you interested in getting involved in The NPD Food & Drink Conference - Trends & Innovations? For more information, please call +44 (0)20 3479 2299 or email info@npdfoodconference.com.

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