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Please leave plenty of time due to the train strikes taking place the day before the event.

26 Brand NEW NPD Case Studies In 1 Inspiring Day From M&S, Waitrose, Kerry & More!

Boost Sales, Captivate Consumers & Deliver Stand-Out Brand Engagement With Inspiring, Profit-Boosting & On-Trend Food & Drink NPD: Hot Trends & Innovations • NPD Success • Plant-Based Innovations • Health Trends • Sustainability • Consumer Insights & Shopper Behaviours • Packaging & Plastics • Game-Changing Ingredients & Flavours • Retailer Insights.
A One-Day, Brand-Led Conference & Networking Event, 6th October 2022, Law Society Building, Central London - 6th Annual! Group Discounts ! Call +44 (0)20 3479 2299.

08.50 Registration, Informal Networking & GIC Welcome

09.45 Morning Chairs’ Opening Remarks

Joshua Beth, Head of Product, Holy Moly Dips

Hot Trends & Innovations - Panel Discussion & Q&A

09.55 Capitalise On The Hottest, Commercially-Successful & Trailblazing Food & Drink Trends To Power Product Innovation & Achieve Sky-High Sales

  • Cut through the noise! Separate the fads from the macro trends here to stay to revitalise your product development and guarantee successful and cost-effective new launches
  • Meal boxes were the hot trend of 2020-2021, so how can we take advantage of growing trends to continue to produce profitable, long-lasting, and innovative products post-Covid?
  • Inspiring trend forecasting! What new trends and innovations can we expect to appear on the horizon in 2023 and beyond?

Miriam Carpenter, Product Development Manager - Fresh Foods, Harrods

Zoe Simmons, Partner & Senior Brand & Innovation Development Chef, Waitrose & Partners

Lee Boakes, Head of Innovation & NPD, Huel

Lauren Haslewood, Marketing Directo, Creams Café

James Campbell, Head of Food, Greencore

Sean Ryan, Director of Commercial & Business Development Taste, Smoke & Grill, Kerry

Emma Sleight, Head of Food Content, Social, Editorial & Art Buying, Marks and Spencer

Luke Pearson, Head Development Chef, Greencore


10.40 The Cream Of The Crop! Stay Ahead Of The Game & Competition With An Innovative & Profit-Boosting Formula For A Successful NPD Launch From Concept To Launch

  • Monetise consumer trends and insights to create trailblazing new product development and drive purchasing power for your target audience
  • New and innovative products are something to celebrate but how can you ensure they reflect and align with your existing range and portfolio to boost brand performance?
  • How are brands responding to rising inflation and how will they continue to produce budget-friendly commercially viable new product development for consumers?
  • Illustrate the story and provenance behind your new products which resonate with consumers to make your mark and achieve sky-high sales 

Mark Whalley, Insight Controller, Greencore



FutureBridge senior analyst Edward Bergen will give you the state-of-play analysis for four core food and nutrition trends, including Alternative Proteins, Sugar Reduction, Packaging Innovation, and Industrial Food Manufacturing. Edward's presentation will focus on some of the more disruptive technologies that are on the road to commercialization, and spotlight the players behind them.

Edward Bergen, Food & Nutrition, FutureBridge


11.15 Achieving Sustainability in Food & Beverage NPD- EverPro®: Upcycling 140 Million Tonnes of Saved Barley from Beer Brewing into a Plant-Based Protein Source

Neville Moon, Head of UK, EverGrain® by AB InBev

Giancomo Cattaneo, Global Director, EverGrain® by AB InBev

11.35 Find the hidden animals and solve the hidden problems. How Plant-based eggs can help you tackle the development challenges faced today.

1. What is the true driver of emissions in a supermarket.
2. The functional animal ingredients vs. nutritional animal ingredients that bring high kcal and fats with them.
3. A simple swap, EGG for OGGS® that can support your NPD targets.

Hannah Carter, CEO & Founder, OGGS®

11.50 Morning Refreshment Break With Informal Networking


12.20 How to understand changing consumer behaviours during the cost of living crisis.

In this talk we will cover:

  • setting optimum price points
  • testing how your target consumer will respond to increasing prices
  • measure the effect of your product not being in stock

Laurence Vogel, Enterprise Account Director – CPG & Retail, Toluna

Lucia Juliano, UK Head of Research, Toluna


12.35 Monetise The Ever-Growing Consumer Demand For Plant-Based NPD To Produce Profitable & Cutting-Edge Products Which Excite & Captivate Consumers

  • With the flexitarian lifestyle gathering increased momentum, what is the best way forward to create plant-based products which are certain to fly off the shelves?
  • Plant power! Ensure your green credentials are upheld in order to produce wholesome, plant-based, and carbon conscious products guaranteed to reduce your businesses carbon footprint whilst increasing consumer loyalty
  • Unlock the key drivers behind the surge in plant-based alternatives to decipher how to meet the consumer need for a veg-forward or a meat-replacement alternative
  • Standing out in a competitive crowd! With the relentless increase in plant-based launches, determine which products will deliver long-term success

Mehdi Adjri, Technical Controller, Graze

Christian Binney, Food Development Director, Burger King

Paul Brown, Founder, BOL Foods

Lee Boakes, Head of Innovation & NPD, Huel

Mia Hartwell, Co-Creator, The Flavourists 

Stu Macdonald, Founder, ManiLife


13.05 Capitalise On The Latest Health Trends, Satisfy Consumer Demand & Discover Gaps In The Ever-Growing Market To Fast-Track Refreshing & Innovative Products Into Your NPD

  • Health kick vs. indulgence - where do you stand? Explore the latest health trends to create nutritious and informed yet tasty new products which hit your consumer’s sweet spot
  • Low sugar, low fat, low salt… with new HFSS regulations paramount, how can you comply with legislation and be a responsible brand without sacrificing on taste?
  • An apple a day keeps the doctor away! Promote health and wellness in your new products and drive innovation to satisfy the needs of the ever-increasing health-conscious consumer
  • Don’t miss your window of opportunity… in an ever-changing and vibrant F&B market how can you anticipate the next health trends to invest in for NPD success?

Colin Campbell, Product Development Manager, Ecotone Bio

13.35 Lunch & Informal Networking For Speakers, Delegates & Partners

14.00 Informal Breakout Discussions

A) Sugar Reduction

B) Plant Proteins

C) HFSS Regulations

D) NPD On A Budget

14.25 Afternoon Chairs' Opening Remarks

Nicola Diogenous, Head of Innovation & NPD, Jacksons

Julie Waddell, Founder, Moorish

SUSTAINABILITY - Panel Discussion & Q&A

14:35 Guarantee Boosted Brand Image By Leveraging Food & Beverage Sustainability Trends To Meet Critical Environmental Goals & Worldly Demand For Change

  • Plant the seed for your green initiatives - fill the gaps within your product portfolio with new and on-trend green products which meet consumer expectations and growing demands
  • Sustainability isn’t just about packaging! How can you build a simple, cost-effective, and transparent sustainability model from concept to launch?
  • Brand loyalty is key: unlock consumer insights to deliver on expectations by driving NPD strategies which boost consumer trust and confidence in your brand and mitigates greenwashing claims

Sean Ryan, Director of Commercial & Business Development Taste, Smoke & Grill, Kerry

Mehdi Adjiri, Technical Controller, Graze

Neville Moon, Head of UK, EverGrain® by AB InBev

RETAILER INSIGHTS - Fire Side Discussion & Q&A

15:05 First-Hand, Unmissable Retailer Insights Which Guarantee Profit-Boosting NPD Despite Changing Consumer Needs, Trends & Shopper Behaviours

  • What is it that retailers are looking for today, and what do you need to do to create an unstoppable retailer strategy which ensures profit in a competitive market?
  • How are retailers responding to the latest food and drink trends, and what do they want from the products on their shelves?
  • Explore top tips to determine the perfect formula for win-win retailer-brand collaborations

Naomi Blair, Lead Product Developer, M&S


15.25 Excite & Delight Consumers By Incorporating The Hottest, On-Trend Ingredients & Flavours Into Your NPD Portfolio For Guaranteed Market Success

  • The perfect recipe! Translate emerging ingredients and flavours into your NPD portfolio to stand out with trend-driven, tasty, and lucrative product offerings
  • Bringing it back to the kitchen cupboard… how can you simplify natural and nutritional ingredients for consumers?
  • As consumers continue to seek premium, healthy, and nutritional ingredients, how are their health demands being translated into ingredient choices?

Antonella Pisciotta, Senior Flavourist III, Kerry

15.45 Afternoon Refreshment Break With Informal Networking


16.10 Afternoon Co-Chairs' Closing Remarks & Official Close Of Conference

16:15 Unlock & Action The Latest Consumer Insights, Trends & Shopper Behaviours To Boost Sales & Maximise NPD Profitability

  • Customer-centric and consumer-led NPD! From shopping behaviours to flavours to snacking and convenience... understand your consumers’ preferences to deliver profit-boosting NPD success
  • Delve into new opportunities by driving an omnichannel approach which fits with the digital-first world to boost your brand’s digital footprint
  • Tackle rises in inflation and economic uncertainty to decipher where consumers are spending their money for targeted NPD and boosted sales
  • Low budget yet luxurious? Leverage consumer insights to create new products which feel indulgent yet positively impacts your consumers’ purses

Beth Latham, Category & Futures Team Lead, BOL Foods

16.35 Afternoon Chairs' Closing Remarks & Official Close Of Conference

Nicola Diogenous, Head of Innovation & NPD, Jacksons

Julie Waddell, Founder, Moorish

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