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25 Brand NEW NPD Case Studies In 1 Inspiring Day From M&S, Waitrose, Kerry & More!

Boost Sales, Captivate Consumers & Deliver Stand-Out Brand Engagement With Inspiring, Profit-Boosting & On-Trend Food & Drink NPD: Hot Trends & Innovations • NPD Success • Plant-Based Innovations • Health Trends • Sustainability • Consumer Insights & Shopper Behaviours • Packaging & Plastics • Game-Changing Ingredients & Flavours • Retailer Insights.
A One-Day, Brand-Led Conference & Networking Event, 6th October 2022, Central London - 6th Annual! Group Discounts ! Call +44 (0)20 3479 2299.

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Puja Parekh, Principal Service Designer & Head of Innovation, Just Eat

Julie Waddell, Founder, Moorish

Hot Trends & Innovations - Panel Discussion & Q&A

09.10 Capitalise On The Hottest, Commercially-Successful & Trailblazing Food & Drink Trends To Power Product Innovation & Achieve Sky-High Sales

  • Cut through the noise! Separate the fads from the macro trends here to stay to revitalise your product development and guarantee successful and cost-effective new launches
  • Meal boxes were the hot trend of 2020-2021, so how can we take advantage of growing trends to continue to produce profitable, long-lasting, and innovative products post-Covid?
  • Inspiring trend forecasting! What new trends and innovations can we expect to appear on the horizon in 2023 and beyond?

Miriam Carpenter, Product Development Manager - Fresh Foods, Harrods

Zoe Simmons, Partner & Senior Brand & Innovation Development Chef, Waitrose & Partners

Lee Boakes, Head of Innovation & NPD, Huel

Lauren Haslewood, Marketing Directo, Creams Café

James Campbell, Head of Food, Greencore

Sean Ryan, Director of Commercial & Business Development Taste, Smoke & Grill, Kerry

Emma Sleight, Head of Food Content, Social, Editorial & Art Buying, Marks and Spencer

Luke Pearson, Head Development Chef, Greencore


09.40 The Cream Of The Crop! Stay Ahead Of The Game & Competition With An Innovative & Profit-Boosting Formula For A Successful NPD Launch From Concept To Launch

  • Monetise consumer trends and insights to create trailblazing new product development and drive purchasing power for your target audience
  • New and innovative products are something to celebrate but how can you ensure they reflect and align with your existing range and portfolio to boost brand performance?
  • How are brands responding to rising inflation and how will they continue to produce budget-friendly commercially viable new product development for consumers?
  • Illustrate the story and provenance behind your new products which resonate with consumers to make your mark and achieve sky-high sales 

09.40 Paul Wadlow, Global Head of FMCG Operations, Costa Coffee

10:00 Michelle Rowley, Head of Product Development & Innovation, Co-op

10.20 Bonus Session; Reserved For Exclusive Conference Partner

10.50 Morning Refreshment Break With Informal Networking


11:20 Monetise The Ever-Growing Consumer Demand For Plant-Based NPD To Produce Profitable & Cutting-Edge Products Which Excite & Captivate Consumers

  • With the flexitarian lifestyle gathering increased momentum, what is the best way forward to create plant-based products which are certain to fly off the shelves?
  • Plant power! Ensure your green credentials are upheld in order to produce wholesome, plant-based, and carbon conscious products guaranteed to reduce your businesses carbon footprint whilst increasing consumer loyalty
  • Unlock the key drivers behind the surge in plant-based alternatives to decipher how to meet the consumer need for a veg-forward or a meat-replacement alternative
  • Standing out in a competitive crowd! With the relentless increase in plant-based launches, determine which products will deliver long-term success

Mehdi Adjri, Technical Controller, Graze

Christian Binney, Food Development Director, Burger King

Paul Brown, Founder, BOL Foods

Lee Boakes, Head of Innovation & NPD, Huel

Delphine Chatelin, Research, Innovation & Development Group VP, Bel

Mia Hartwell, Brand Creation Lead, Samworth Brothers

Stu Macdonald, Founder, ManiLife


11:50 Capitalise On The Latest Health Trends, Satisfy Consumer Demand & Discover Gaps In The Ever-Growing Market To Fast-Track Refreshing & Innovative Products Into Your NPD

  • Health kick vs. indulgence - where do you stand? Explore the latest health trends to create nutritious and informed yet tasty new products which hit your consumer’s sweet spot
  • Low sugar, low fat, low salt… with new HFSS regulations paramount, how can you comply with legislation and be a responsible brand without sacrificing on taste?
  • An apple a day keeps the doctor away! Promote health and wellness in your new products and drive innovation to satisfy the needs of the ever-increasing health-conscious consumer
  • Don’t miss your window of opportunity… in an ever-changing and vibrant F&B market how can you anticipate the next health trends to invest in for NPD success?

Colin Campbell, Product Development Manager, Ecotone Bio

12.10 Bonus Session; Reserved For Exclusive Conference Partner

12:40 Lunch & Informal Networking For Speakers, Delegates & Partners

13.10 Informal Breakout Discussions

A) Sugar Reduction

B) Plant Proteins

C) HFSS Regulations

D) NPD On A Budget

13.40 Afternoon Co-Chairs' Opening Remarks

Nicola Diogenous, Head of Innovation & NPD, Jacksons

Joshua Beth, Head of Product, Holy Moly Dips

SUSTAINABILITY - Panel Discussion & Q&A

13:50 Guarantee Boosted Brand Image By Leveraging Food & Beverage Sustainability Trends To Meet Critical Environmental Goals & Worldly Demand For Change

  • Plant the seed for your green initiatives - fill the gaps within your product portfolio with new and on-trend green products which meet consumer expectations and growing demands
  • Sustainability isn’t just about packaging! How can you build a simple, cost-effective, and transparent sustainability model from concept to launch?
  • Brand loyalty is key: unlock consumer insights to deliver on expectations by driving NPD strategies which boost consumer trust and confidence in your brand and mitigates greenwashing claims

Sean Ryan, Director of Commercial & Business Development Taste, Smoke & Grill, Kerry

Delphine Chatelin, Research, Innovation & Development Group VP, Bel

Mehdi Adjiri, Technical Controller, Graze



14:20 Unlock & Action The Latest Consumer Insights, Trends & Shopper Behaviours To Boost Sales & Maximise NPD Profitability

  • Customer-centric and consumer-led NPD! From shopping behaviours to flavours to snacking and convenience... understand your consumers’ preferences to deliver profit-boosting NPD success
  • Delve into new opportunities by driving an omnichannel approach which fits with the digital-first world to boost your brand’s digital footprint
  • Tackle rises in inflation and economic uncertainty to decipher where consumers are spending their money for targeted NPD and boosted sales
  • Low budget yet luxurious? Leverage consumer insights to create new products which feel indulgent yet positively impacts your consumers’ purses

Beth Latham, Category & Futures Team Lead, BOL Foods

14.40 Bonus Session; Reserved For Exclusive Conference Partner

15.10 Afternoon Refreshment Break With Informal Networking


15:40 Pave The Way For A Greener World With Budget-Friendly, Viable & Sustainable Packaging & Plastics Solutions

  • Edible, biodegradable, glass and carboard… assess all viable alternatives to plastic packaging to boost consumer retention and reduce your carbon footprint
  • The best of both worlds! Explore the complexities of delivering cost-effective yet eco-friendly packaging solutions to satisfy ever-evolving consumer expectations
  • Stay ahead of the curve! With the plastics tax imminent, how can you reduce plastics across your packaging strategies to meet incoming EPR regulations?
  • Leverage customer insights by promising greener alternatives and mitigate misleading consumers with transparent, descriptive, and clear labelling


16:00 Excite & Delight Consumers By Incorporating The Hottest, On-Trend Ingredients & Flavours Into Your NPD Portfolio For Guaranteed Market Success

  • The perfect recipe! Translate emerging ingredients and flavours into your NPD portfolio to stand out with trend-driven, tasty, and lucrative product offerings
  • Bringing it back to the kitchen cupboard… how can you simplify natural and nutritional ingredients for consumers?
  • As consumers continue to seek premium, healthy, and nutritional ingredients, how are their health demands being translated into ingredient choices?

Omar Lechuga, R&D Taste Director, Kerry

RETAILER INSIGHTS - Panel Discussion & Q&A

16:20 First-Hand, Unmissable Retailer Insights Which Guarantee Profit-Boosting NPD Despite Changing Consumer Needs, Trends & Shopper Behaviours

  • What is it that retailers are looking for today, and what do you need to do to create an unstoppable retailer strategy which ensures profit in a competitive market?
  • How are retailers responding to the latest food and drink trends, and what do they want from the products on their shelves?
  • Explore top tips to determine the perfect formula for win-win retailer-brand collaborations

Kerri Fidler, Head of Food Quality & Product Delivery, Co-op

Naomi Blair, Lead Product Developer, M&S

16.50 Afternoon Co-Chairs' Closing Remarks

Nicola Diogenous, Head of Innovation & NPD, Jacksons

Joshua Beth, Head of Product, Holy Moly Dips

17.00 Official Close Of Conference

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