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Trend-Led, Customer-Centric & Profit-Boosting Food & Drink NPD: Win Customers With Future-Ready, Profitable NPD & Product Innovation Strategies Which Deliver On The Hottest Consumer, Shopper, Retailing, Plant-Based, Health, Sustainability, Ingredients & Packaging Trends To Survive & Thrive Into 2021 & Beyond. 6th Annual, One-Day, Brand-Led, Conference & Networking Event, 17th March 2021, Central London OR Virtually. @FoodTrendsConf

Trend-Led, Customer-Centric & Profit-Boosting Food & Drink NPD: Win Customers With Future-Ready, Profitable NPD & Product Innovation Strategies Which Deliver On The Hottest Consumer, Shopper, Retailing, Plant-Based, Health, Sustainability, Ingredients & Packaging Trends To Survive & Thrive Into 2021 & Beyond. 6th Annual, One-Day, Brand-Led, Conference & Networking Event, 17th March 2021, One America Square, Central London. @FoodTrendsConf

27 Brands & Retailers Reveal Fresh Insights On Hot Trends, Leveraging Customer & Shopper Insights, Monetising Plant-Based NPD, Preparing For A Sustainable Future, Producing Stand-Out Launches, Packaging Alternatives, Health Claims, Overcoming Brexit & Uncertainty & Incorporating The Latest Ingredients & Flavours For Show-Stopping NPD


  1. Hot Trends & Innovations For Customer-Centric, Consumer-Led NPD: Future-proof your range with lucrative, customer and shopper insight-driven innovations
  2. Plant Power! Unravel the data behind the diets to monetise plant-based trends, deliver on customer expectations and stay-ahead of the curve
  3. Stand-Out NPD Success – From Concept To Launch & Beyond: Essential brand insights to help you make your mark and produce long-lasting, game-changing NPD
  4. The Sustainability Conundrum: Promote your green credentials and discover what sustainability really means to your customers and suppliers
  5. Spot Key Trends, Fads, Hotspots & Market Influencers: Keep your finger on the market’s pulse to identify long-lasting trends and real market demand
  6. Health-Driven, Aspirational NPD: Harness the next mass health sensations and ingredients for nutritious, tasty, exciting products
  7. Coronavirus, Uncertainty & Opportunities: Maintain customer confidence, navigate supply chain hurdles and keep innovation alive for NPD which thrives in uncertain times
  8. Ingredients, Flavours & Sensory Showcase Platforms! Join our quick-fire demos and discussions to delve into the hottest trends and excite consumers
  9. Innovation Within Adversity: Unleash your imagination and widen your customer base with quick-thinking, in-demand and low-cost NPD
  10. New Online Marketing Norms: Implement ‘socially-distanced’ marketing strategies to capture customer
    attention and stand out in the new normal
  11. Problematic Packaging: Restore confidence and alleviate fears with innovative packaging and delivery solutions
GIC-Food-Trends-Quotes

PLUS! What's New At The 6th Annual NPD Food & Drink Conference?


  • 6 Years Of Fresh, New Insights & Innovative Brand Case Studies
  • Delicious Taste Demos From Trailblazing Chefs
  • 6 Peer Breakout Hot Topic Discussions: A) Coronavirus Impact B) Alcohol Trends C) Manufacturing Capabilities D) Traditional Protein E) Free-From F) Sugar Tax
  • Ingredients, Flavours & Sensory Trends - Speed Dating Demos
  • 4 Interactive, Practical Panel Discussions & Open Q&A: Plant-Based NPD, Hot Market Trends & Innovations, Future-Ready Packaging & Health

Now Is Your Chance To Get Involved In The NPD Food & Drink Conference!

Can you help brands produce profit-boosting NPD? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@npdfoodconference.com.

Here's What Previous Sponsors Of Our NPD Food & Drink Conference Have To Say:


'Great conference and insightful conversations. Pre-booked meetings were well organised. Great overall experience.' 

bazaarvoice

'Great conference. Interesting, insightful and lots of opportunities.' 

'Very open, dynamic environment.' 

27 NPD Heads & Directors Tackle Your Toughest Challenges In 1 Day: Hot Trends - Leveraging Customer & Shopper Insights - Monetising Plant-Based NPD - Preparing For A Sustainable Future - Producing Stand-Out Launches - Packaging Alternatives - Examining Health Trends - Overcoming Brexit & Uncertainty - Incorporating The Latest Ingredients & Flavours For Show-Stopping NPD

Trend-Led, Customer-Centric & Profit-Boosting Food & Drink NPD: Win Customers With Future-Ready, Profitable NPD & Product Innovation Strategies Which Deliver On The Hottest Consumer, Shopper, Retailing, Plant-Based, Health, Sustainability, Ingredients & Packaging Trends To Survive & Thrive Into 2021 & Beyond.
A One-Day, Brand-Led, Conference & Networking Event, 17th March 2021,
 Central London. @FoodTrendsConf

Please See Below For The NPD Food & Drink Conference Programme Outline. For The Full Agenda, Please Click Here >>

08.30 Registration, Coffee & Informal Networking

09.10 Welcome, Interactive Voting Introduction & Morning Co-Chair’s Opening Remarks

Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

Joey O’Hare, Head of Development, allplants

Hot Customer & Shopper Insights

09.20 Customer-Centric & Consumer-Led NPD: Actionable, Valuable & Business-Critical Insights

Liz Forte, Marketing Director, Compass Group UK&I

Plant-Based NPD | Panel Discussion & Q&A

09.40 From Meat Reduction To Veganism & Everything In-Between, Understand Consumer Motivations & The Data Behind The Diets To Unlock & Capitalise On Plant-Based NPD

Lee Boakes, Head Of NPD & Innovation, Huel

Dr. Peter Hynes, Head of R&D, The Meatless Farm Co.

Dr. Susie Turan, Head of R&D, Genius Foods Ltd

Tom Barton, Co-founder, Food & Brand Director, Honest Burgers

Siddhi Mehta, Founder, RHYTHM108

Sophie Higgins, Head of Marketing, Hippeas

The Sustainable Conundrum

10.15 From Soil To Shelf: Understand What Sustainability Really Means To Customers & Suppliers To Produce Sustainable NPD & Promote Your Green Credentials

  • Unlock consumer insight to understand customer motivations, tackle frustrations and discover what sustainability really means to your target audience and how to deliver on expectations
  • Leverage the latest technology to improve awareness of product providence in NPD and boost supply-chain transparency
  • An affordable conscience: how do you ensure that products are not only sustainable but affordable for your consumers?
  • From palm oil to avocados: how are suppliers working to improve their sustainability throughout the supply chain and the realistic and long-lasting effects on your NPD
  • Revisit the importance of food security and supply chain resilience in time of uncertainty and crisis

Speaker to be announced. Please check the website for updates.

10.35 Morning Refreshment Break With Informal Networking

Stand-Out NPD Success - Boost Profits!

11.05 Make Your Mark In A Crowded & Fast-Moving Market – How To Produce Successful & Profit-Boosting NPD To Remain Competitive & Ahead Of The Curve 

  • Discover the success criteria behind launching successful, long-lasting and commercially-viable NPD when time is money and the odds are against you
  • How do you adapt rapidly to changing trends and customer insight to remain agile and first to market whilst maintaining the quality, sustainability and value of your NPD?
  • Not just a flash in the pan, identify the white space and the next hot, category-blurring NPD trends which boost sales, win customers and complement your core products
  • Keep your eye on the prize, learn how to balance investment in NPD and your core products, navigate targeted vs mass NPD and ensure profits within your manufacturing capabilities
  • Understand how to measure ROI and long-term success, harness marketing metrics and customer insight to guarantee long-term, data-driven and repeat results

Ben Lockwood, UK On Trade Marketing Manager, BrewDog

itsu Case Study

11.25 Innovation For A Healthy Brand

  • Step one! Assess your brand to identify key areas innovation is needed and decide your optimum approach
  • Insights into how itsu conducted research into health to really fulfil a market need and to stand out from similar brands on the high street
  • How has itsu narrowed in on exactly what health means to the consumer?
  • From insights to action: examples of health-driven menu innovation

Maria Dogin, Head of Marketing Communications, itsu

11.45 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@npdfoodconference.com

Ingredients & Flavours - Speed Dating Demos

12.15 Ingredients & Flavours - Speed Dating Demos, Follow Your Nose! Take Part In The Quick-Fire Demos To Explore The Latest Hot Ingredients, Flavours & Sensory Trends

1. Food Technologist: Aligning Flavours, Sensory & Culinary Models

Lee Williams, Principal Research Chef EMEA Flavour Solutions, McCormick & Company

2. Drink: From CBD To Matcha & Alcohol-Free

David Begg, Founder, REAL Sparkling Fermented Tea

3. Chef Demo: Flavour Trends & Inspiration

Sam Owen, Managing Director, Unconventional Distillery Co

4. Data

5. Functional Ingredients

12.55 Lunch & Informal Networking For Speakers, Delegates & Partners

13.55 Afternoon Chair’s Opening Remarks

Daniela Busseni, Head of Category Development - Sweet Treats, Premier Foods

Hot Market Trends & Innovations | Panel Discussion & Q&A

14.05 Here Today, Gone Tomorrow – Capitalise On The Trends That Are Here To Stay & The Fads That Will Fade

  • Identify the next trend hotspots to get ahead of the game, keep your finger on the pulse and produce profitable and trail-blazing NPD
  • Beat the buzz to spot the long-lasting trends, understand the real market demand and produce on-trend NPD
  • Effectively translate regional sensations into innovative national trends, boost sales and widen your consumer base
  • What can we learn from the street-food vendors capturing the hearts of the British public and adapting international cuisines to their palettes?
  • Discover quick-thinking creative NPD designed to tackle lockdown lethargy and entertain a captive audience

Emma Williams, Head of Origination Future Brands, Sainsbury’s

Scott Martin, Director Of Food & Beverage, InterContinental London Park Lane

David Begg, Founder, REAL Sparkling Fermented Tea

Riccardo Brenna, Head of Insights, Intelligence & Innovation, Ferrero

Coronavirus Impact

14.35 Identify & Action Opportunities In The Face Of Adversity

  • Empty shelves, stockpiling and jaw-dropping demand, how to navigate supply chain gaps and restrictions to continue with business as usual
  • Tap into the consumer mindset to successfully market NPD in uncertain times, renew consumer confidence and retain loyal customers
  • Keep calm and cook! Discover how to leverage a renewed interest in home cooking, provenance and independent suppliers
  • Overcome social-distancing barriers whilst protecting your customers with virtual NPD and innovative packaging alternatives
  • Don’t just survive! Thrive in the face of adversity with quickfire NPD, nimble relaunches and creative solutions to capture new customers and continue hitting sales targets in tough economic climates
  • How do you ensure NPD remains competitive and ready to go when the dust settles?

Anna Richey, CEO, Two Chicks

Future-Ready Packaging | Panel Discussion & Q&A

14.55 From Plastic & Glass To Cardboard & Bring Your Own – Navigate Alternatives & Examine The Long-Term Picture For Sustainable Packaging

  • Explore alternatives, debunk myths, cut through hype and promote transparency to counter media criticism and communicate with stakeholders about packaging alternatives with genuine data and sources
  • Discover the difference between available and commercially-viable packaging alternatives, their long-term effects and sustainability claims to align your business with future realities and promote industry-wide collaboration
  • Cut through the jargon to understand the complexities of recyclable packaging, customer expectations and motivations to adapt your packaging and retain customers
  • Harness customer insight to educate consumers about sustainable alternatives, ensure they are prepared for long-term packaging changes and that your infrastructure is up to the challenge
  • Packaging pitfalls: discover creative and viable packaging solutions to alleviate fear and ensure your products reach your customers

Ollie Rosevear, Head of Environment, Costa Coffee

Stephanie Ferguson, Head of Food Sustainability, BaxterStorey

Matt Cutts, Global Innovation Director, Mars

Breakout Discussions

15.25 Informal Break Out Discussions

A) Coronavirus Impact

Elaine Bourke, Innovation Director, Kepak Foods of Kepak Group

B) Manufacturing Capabilities

Harriot Pleydell-Bouverie, Chief Whisk, Mallow & Marsh

C) Free-From

Dr. Susie Turan, Head of R&D, Genius Food Ltd

D) Alcohol Trends

Sam Owen, Managing Director, Unconventional Distillery Co

E) Traditional Protein

F) Sugar Tax

G) Burst The London Bubble

Sophie Higgins, Head of Marketing, Hippeas

15.55 Afternoon Refreshment Break With Informal Networking

16.25 Bonus Session Reserved For Exclusive Conference Partner

Health Q&A Panel

16.55 The Healthy Hype: Discover The Ambitions Of The Health And Wellness Brands Who Have Cornered The Market & Explore The Latest Health Trends & Their Cure-All Claims For Informed NPD

  • Spot the niche products and ingredients that will be the next mass health sensations and fast-track them into your NPD
  • What are the emerging health and wellness superfoods - and are they really enduring trends?
  • Explore the rise of clean food and clean labels to understand what health means to your consumers
  • The data, research and sources behind the latest health, wellness and diet claims around sugar, fat, salt and gut health and how to apply them to your NPD
  • Guilty pleasures: find the profitable balance between health and indulgence for winning NPD that will hook consumers at the first bite and ensure repeat sales
  • Lockdown lifestyle? What is the consumer demand for natural and organic products and road maps for the ‘new normal’

Kavita Karnik, Vice President, Global Nutrition & Open Innovation, Tate & Lyle

Alla Ouvarova, CEO, Two Chicks

Nicola Diogenous, Head of Innovation & NPD, Jacksons

Ellie Bain, Senior Product Development Nutritionist, Gousto

17.25 Chair’s Closing Remarks & Official Close of Conference


PLUS! Don't Miss Our Sister Event Taking Place In The Netherlands In Spring 2021: The NPD Food & Drink Amsterdam Conference. Confirmed Speakers Include...

Inspiring, Consumer-Driven, Commercially-Successful Food & Drink New Product Development: Insights Into The Latest Consumer-Led Health Trends, Plant-Based Innovations, Free-From, Retailer & Convenience Insights & Sustainable Product Development To Deliver Stand-Out, Profit-Boosting NPD & Product Innovations. A Brand-Led, One-Day Conference & Networking Event, 11th February 2021, Amsterdam. 

Shape Your Food & Drink Strategies With Insights Into The Hottest Trends & Innovations That Are The Perfect Recipe For Profitable NPD:

  1. Win Big With The Latest Lucrative Health & Ingredients Trends: Drive product success, nutritional value and satisfy consumer demands to propel profits
  2. Profitable Plant-Based Products Which Appeal To The Masses: Perfect texture, flavour and taste for fly-off-the-shelf, plant-powered NPD
  3. Hot Trends & Innovations To Excite Consumers: Drive commercially-successful NPD which impresses consumers and boosts sales
  4. Deep-Dive Into The Mind Of The Consumer! Guarantee your products thrive despite the rapidly-changing trends and interests of shoppers
  5. Boost Sustainability With Innovative Methods: Get the seal of approval with sustainable NPD which meets environmental considerations and still drives commercial success
  6. It’s More Than Just Plastic! Deliver On Your Packaging Promise: Packaging solutions which appease eco-conscious consumers, are cost-effective and reduce
    environmental impact
  7. Focus On Low-Sugar NPD: The latest tools and solutions to assist your portfolio in its journey towards sugar reduction
  8. On-Trend, Convenient Products For Time-Poor Consumers: Innovate your portfolio with convenient products that stand-out in a growing space

33 Food & Drink Brands In One Day Reveal Unstoppable Food & Drink Trends & Innovations For Best-Selling Products & Attention-Grabbing Marketing: Capitalise On Critical Vegan, Plant-Based, Health, Sustainability, Convenience & Retail Trends For Captivating Products That Excite Shoppers With The Latest Flavours, Ingredients & International Cuisines, On-Trend Packaging, Profitable NPD Strategies & Engaging Marketing Campaigns

A One-Day, Brand-Led Conference & Networking Event, 14th January 2021, Cavendish Conference Centre, London.