≡ Menu

Discover How Kraft Heinz, Diageo, Mars & More Are Delivering Next-Level, Attention-Grabbing Food & Drink NPD

Inspiring. Profitable. On-Trend. Food & Drink NPD: Future-Proof Your Competitive Advantage With Insights Into Monetising Emerging Consumer, Retailer & Health Trends & Cutting-Edge Innovations For Winning Launches

One-Day, Brand-Led Conference & Networking Event, 12th October 2017, Museum of London Docklands, London. Download the brochure here. Book Today.

How Can We Be Proactive, Innovative & Commercially Successful In Delivering Next-Level, Attention-Grabbing Food & Drink NPD?

  1. Future-Proofed, Trend-Led NPD – Now & Next: Harness insights into worldwide trends and potential growth areas to drive profitable, next-level NPD
  2. Drive Success From Concept To Launch: Best-practice advice on driving commercially-successful, innovative new food and drink products to market
  3. Innovative, Top-Class NPD Processes & Strategies: Innovating everyday NPD processes to deliver attention-grabbing products
  4. Health & Nutrition: Monetise The Latest Trends: Create healthy, profitable products which appeal to consumers and meet regulatory and retailer requirements
  5. Sugar Reduction! Innovate tasty, low-sugar products to respond to sugar reduction demands
  6. Tap Into Consumer Insights & Shopper Behaviours: Align NPD strategies to fit with the consumers of today and tomorrow
  7. Entice Retailers With Irresistible, Insight-Led Product Offerings: Understand retailer expectations, values and priorities to get your food and drink innovations on the shelves
  8. Stand-Out With Innovative, Functional & Sustainable Packaging: Add value and grab consumer attention with next-level packaging design

PLUS! This NPD Food & Drink Conference Features:

  • 30 Food & Drink Brands Speaking From The Frontline
  • 1 Inspiring Day
  • 97% Average Delegate Satisfaction Rating
  • 83%+ Average Senior, Client-Side Audience
  • 6 On-Trend NPD Breakout Discussions: A) Fats B) Flavour C) Ingredients D) Convenience E) Food Service F) Dairy
  • 1 Concept To Launch Keynote
  • 1 Veggie Pret Keynote Case Study
  • 1 Ice-Breaker Discussion: 6 Weeks To NPD?
  • 2 Interactive Panel Discussions: ‘Trends: Worldwide Tour’ and ‘Retailer Insights’
  • 5 Lunchtime Peer Networking Discussions: A) Technology & Food B) Small-Budget Innovation C) Product Sustainability D) The Impact Of Government Health Reports On NPD E) Becoming A Trusted Brand
  • 11 In-Depth Sessions Focused On Your Hottest NPD Trends & Innovation
  • 2 Conference Co-Chairs & Practical Reviews: Discuss the key takeaways from each session
  • Speed Networking
  • Facilitated Networking Hosts
  • Open Q&A

Written By NPD Professionals For NPD Professionals: 1 Day, 30 Senior Speakers: Trends: Now & Next • Concept To Launch • Trends: Worldwide Tour • Innovation: Process & Concept • Health & Nutrition NPD • Sugar • Consumer Insights & Shopper Behaviours • Retailer Insights • Packaging Innovations • On-Trend NPD

Exhibition, Speaking & One-To-One Meetings Opportunities Just Released! Secure your speaking package before next Thursday and save up to £1000. View the exhibition and partnership brochure here.

Book your exhibition stand and two delegate passes before end of play today for just £2,499 +VAT. Click here to book a stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The NPD Food & Drink Conference – Trends & Innovations: To view the full conference programme, click here.

08.30 Registration & Coffee, Speed Networking

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

Dr Naomi Grant
R&D Director GB&I
Lucozade Ribena Suntory

Dino Labbate
Account Director – Convenience
The Kraft Heinz Company


09.20 Stay At The Forefront Of Food & Drink NPD With Insights Into New & Emerging Trends: Anticipating & Preparing For The Next Big Thing To Future-Proof Your NPD Strategies

  • Shaping next-level NPD strategies with insights into translating trends into profitable products which appeal to retailers and consumers
  • What could be next? Looking beyond the trends we already know about to identify potential growth areas and opportunities
  • Exploring the lessons learned from recent trends which have fallen out of favour and horizon-scanning to identify the up-and-coming, lasting trends for 2018 and beyond
  • Driving product development in the face of the changing technology landscape: what ground-breaking technology innovations are available which can make a difference to NPD strategies?
  • Going further than food and drink trends to understand the wider influences in changing consumer lifestyles and identify the important trends to be aware of

Ann Dunne
Head of Product Development & Quality


09.45 From Concept To Launch: Best-Practice Advice On Delivering Commercially-Successful, Cutting-Edge Food & Drink NPD
Spotting a gap in the market, jumping on the latest trend, anticipating new trends…bring food and drink NPD to life with innovative strategies, from concept creation right through to winning launches, to develop products which appeal to retailers and consumers and drive commercial success

Ian Hepburn
Marketing Director Mars, Snickers, Twix & Football Sponsorship
Mars Chocolate UK


10.10 Serving Up Solutions For A Changing Consumer
With a significant number of consumers wanting to make changes to their eating and drinking habits, there is a role for food and beverage companies to think beyond the physical product to deliver broader solutions which enable consumers to achieve their personal goals and ambitions. Emma Gubisch and Melissa Shone will draw on Leatherhead’s own international consumer research to present guiding principles to help companies develop products which are a real match with consumer desires.

Emma Gubisch
Marketing Insight Manager
Leatherhead Food Research


Melissa Shone
Marketing Director
Leatherhead Food Research


10.25 Facilitated, Interactive ‘On-Trend NPD’ Breakout Discussions
Join one of our interactive breakout discussion groups, with a short informal presentation focused on your chosen relevant trend, followed by facilitated group discussion and networking.

A) Fats
Kelly Fourtouni
Associate Principal Scientist
Mondelēz International

B) Flavour
Valeria Borgia
Head of Marketing

C) Ingredients
Hannah McCollum

D) Convenience
Matteo Gori
CucinaBarilla Managing Director
Barilla Group

E) Food Service
Sarah Wilkinson
Head of Category
Brakes Group

F) Dairy
Natasha Bowes
MD & Founder
Bio-tiful Dairy

11.00 Morning Refreshment Break With Informal Networking & Group Icebreaker
6 Weeks To NPD? Is it possible to develop an innovative, on-trend new product in just six weeks?


11.25 The Key to New Product Success – Applying Behavioural Science at the Shelf

  • Why do so many innovations fail?
  • A holistic approach to concept development
  • Transforming ideas into shopper-centric solutions

Andy Rushforth
Managing Director


11.45 From Asia To South America, Scandinavia To Africa, A Tour Of The Latest Worldwide Trends & Potential Opportunities For Innovating Food & Drink NPD Now & In The Future

  • Mediterranean, Brazilian, Scandinavian, Mexican, American, African… are there any as yet untapped worldwide cuisines which could drive up-and-coming food and drink trends?
  • Stepping back from ‘copy and paste’ trends across different countries to identify the real game-changers which could be relevant
  • Comparing and contrasting what’s on trend in the UK and what’s trending further afield to understand the key drivers of successful NPD in markets here and abroad
  • Keeping an eye on product trends and innovations in the USA specifically to stay ahead of the game and develop innovative and successful food and drink concepts

Fred Ponnavoy
Head Chef
Gü Puds

Valeria Borgia
Head of Marketing

Nimisha Raja
Nim’s Fruit & Veg Crisps

Adam Wilcock
European R&D Director
Papa John’s International

Eadaoin McCarthy
Director of Market Research & Consumer Connect
Papa John’s International


12.20 Inspirational NPD Strategies: From Concept Creation To Development To Launch, How Can Food & Drink Brands Reflect Innovation In Day-To-Day NPD Processes?

  • Tips for concept creation: what drives innovation and gets results? • Best-practice advice on setting up a top-class NPD process; what can be done differently to deliver innovative, appealing products every time?
  • Ensuring you are innovating at every stage of new product development, from concept to ingredients to packaging and more, to create stand-out, profitable food and drink products
  • Innovative techniques for developing a slicker, more agile NPD process, driving faster time to market whilst maintaining the quality and appeal of new products

Louise Cruttenden
Innovation Director, Europe
Diageo Plc


12.45 How To Use Innovative Packaging Design To Aid The NPD Process
Justin Kempson
Sales Director

12.55 Lunch For Delegates, Partners & Speakers

13.25 Informal Peer-To-Peer Discussions

A) Technology & Food
Matteo Gori
CucinaBarilla Managing Director
Barilla Group

B) Small-Budget Innovation
Hannah McCollum

C) Product Sustainability
Dr Gavin Milligan
Sustainability Director
William Jackson Food Group

D) The Impact Of Government Health Reports On NPD
Nicola Diogenous
NPD Director
Adelie Foods Group

E) Becoming A Trusted Brand
Nimisha Raja
Nim’s Fruit & Veg Crisps

14.00 Co-Chairs’ Afternoon Remarks

Dr Naomi Grant
R&D Director GB&I
Lucozade Ribena Suntory

Dino Labbate
Account Director – Convenience
The Kraft Heinz Company


14.15 Building Retailers’ Expectations & Understanding Of Today’s Consumers Into Food & Drink NPD Strategies To Stay On The Front Foot & Excite Retailers & Customers

  • What do retailers want and what do they think consumers want? Comparing and contrasting retailer and consumer values and priorities to deliver winning food and drink NPD which appeals to retailers and their consumers
  • Exploring the latest insights into how consumers are shopping to identify new trends and opportunities for food and drink NPD innovation which flies off the shelves
  • Understanding retailers’ targets, objectives and expectations around food and drink NPD – what gets retailers excited?
  • Breaking down category barriers: with the growth of convenience and the move away from traditional retail formats, scrutinising the latest retailer trends and how these could impact food and drink NPD

Kerri Fidler
Senior Manager Bakery & Core Chilled Own Label NPD

Wayne Greensmith
Head of Category Marketing
Adelie Foods

CJ Antal-Smith
Trading Director Ambient, BWS & Kiosk
The Co-op

Damien Kennedy

Tania Page
Consumer Products Research Director
Harris Interactive UK


14.45 Aligning Your NPD Strategies To The Latest Consumer Insights & Shopper Behaviours To Create Powerful, Innovative & Attention-Grabbing Food & Drink Products

  • How can we take inspiration from consumer insights and behaviours to drive NPD strategy and come up with winning concepts?
  • Tapping into the latest customer trends and shopper buying behaviours to understand what will capture attention and what will fall short of consumer expectations
  • Future-proofing NPD: shaping insight-led strategies to develop food and drink products which appeal to the consumer of the future

Ash Tailor
Global Category Director
Britvic PLC


15.10 Case Study With Webb deVlam
Will Rees-Hooper
Innovation Director
Webb deVlam


15.25 Monetising The Latest Health & Nutrition Trends: How Weetabix Spotted The Emerging Protein Trend & Turned It Into Award-Winning NPD

  • Trend spotting: where is the market heading? Taking inspiration from other countries and categories and using insight to see what customers are looking for
  • Why protein? The benefits of protein at breakfast and the gap in the market
  • Understanding changing behaviours and finding a solution to suit ever-evolving consumer diets and eating habits
  • Explore the lessons Weetabix learned along the journey from product development to launch

Chris Dubois
Global Head of Insights

15.50 Afternoon Refreshment Break With Informal Networking


16.25 Veggie Pret – Not Just For Veggies
Hear about Veggie Pret’s journey; from where it started to where it is today and the reasons behind its success.

Hannah Dolan
Head of Food Development
Pret A Manger


16.45 Tackling The Challenges Of Sugar Reduction: Responding To Consumer, Retailer & Government Requirements To Innovate Tasty, Low-Sugar Food & Drink Products

  • Are there any magic solutions? Scanning the market for new innovations, tools and ingredients which can assist in meeting sugar reduction targets
  • Exploring available alternatives which can replace the functional properties of sugar and setting realistic sugar-reduction goals with acceptable replacements for consumers and the industry
  • Mitigating the risks of becoming non-consumer friendly! Advice on understanding what consumers want and maintaining product taste and quality whilst meeting the requirements of the upcoming sugar tax

Michele Van der Walt
Commercial Vice President, UK & Ireland
Kerry Taste & Nutrition

17.05 Co-Chairs’ Practical Review & Closing Remarks: Join the co-chairs as they discuss the key, innovative takeaways and practical insights from the afternoon sessions.

17.15 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The NPD Food & Drink Conference – Trends & Innovations, please email info@npdfoodconference.com.